frankygrow is a brand founded by Japanese designer Chizuko Takai, whose name comes from the desire for all children to grow up healthy and open. frankygrow takes “SIMPLE POP” as its brand concept, combining the two opposite things of simplicity and popularity, focusing on unique color matching, textural heavy fabrics, details and patterns.

The 22/23 Autumn/Winter series takes “BEAR PUNK POP” as the theme, integrating PUNK fashion full of subculture style with children. The classic red and black check pattern and three-dimensional printing of the word POP interpret the momentum contained in the word “punk”, making children feel happy and free.

Key fabric – three-dimensional texture

Jacquard fabric and texture relief fabric are widely used, rich texture with simple silhouette design, reflecting the children’s sense of simplicity.

Key pattern – standing ear bear

Stick figures contrast color lines of bear pattern decorate the clothing, so that the clothing is full of bright eye fun feeling.

Key pattern – classic plaid

Red and black check and black and green check staggered, full of retro school flavor, but also with a sense of childhood rebellion.