The MOON LEE brand was born in London, England in 2015. The designer’s mother is a Hanbok designer, and his father is a sculptor. The MOON LEE brand was created by combining her mother’s design style and his father’s aesthetic. Designers use brands as carriers to express their emotions and reactions to current events. Using fabric as a canvas, she incorporates modern pattern-cutting techniques and makes traditional references to traditional Korean textiles. Because of its bold color and design, it has won the pursuit and love of the fashion media in a short time.

The theme of the 22/23 autumn series is “MOUNTAIN”. The brand takes mountains as inspiration, leading consumers to return to nature, healing the heart of the deep city prison with the cold and pure snow mountain background. The colors of blue, green, yellow and pink girls’ style are combined with ancient brown to form a natural look of the mountains.

Key fabric – delicate jacquard

This season, the luxurious jacquard fabric combines the fine floral presentation of the retro pastoral style, combined with the design elements of the doll collar and puffed sleeves, adding the sweet texture of the girl to the collection.

Key fabric – glossy nylon

The glossy nylon material interprets the sparkling environment in the snowy mountains, and the cotton down pieces are extended to suspenders and mini skirts.

The key pattern – the mountains crisscross

The mountains are transformed into simple lines and color blocks, blurring the boundaries with digital design language to express “looking at a mountain is not like a mountain”, and psychedelic colors combine rustic pastoral and modern, broadening the style boundaries.